We have enacted various visible measures, but for us the most important thing is cultural reforms. In this regard, Chairman Akio Toyoda is taking the lead, personally visiting the genba to observe each step of the process and clarify the problems. At Toyota, we organize TPS (Toyota Production System) Jishuken sessions, which bring together various…
Vice President Nakajima Value is increased not through vehicles alone, but through various three-way synergies that also include people and infrastructure. We believe such approaches enhance safety further. To achieve seamless connectivity, we have teamed up with NTT and a rocket company that launches communication satellites. Meanwhile, artificial intelligence is said to make it possible…
The Interlagos circuit has witnessed significant milestones in the team’s WEC history, from its maiden victory in 2012, to securing the manufacturers’ World Champions for the first time two years later. Last year’s successful title challenge was strengthened by a dominant performance there, with pole position and victory. A return to the podium is the…
Two years have passed since I was appointed to serve as president of Toyota Motor Corporation. Even now, I am still in the baton handoff zone, each day desperately trying to figure out how to stay true to the Toyota-style management built up by our previous president, Akio Toyoda. As we tackle many different areas,…
In 2023, certification irregularities were uncovered at Daihatsu. In March of the following year, President Masahiro Inoue led the company in launching a new organizational structure, and reforms are currently making steady progress to prevent a recurrence. Amid all this, Toyota Times was contacted by President Inoue, who asked that the team visit Daihatsu’s genba…
Global warming is a problem we must tackle as global citizens, and one which the automotive industry is confronting head-on. From the outset, we have focused on the fact that our enemy is carbon, and “doing what we can right now.” To date, we have sold a total of 27 million electric vehicles, mainly hybrids….
TOYOTA GAZOO Racing World Rally Team hits some of the fastest roads in the FIA World Rally Championship as Rally Estonia (July 17-20) hosts the first of two high-speed gravel rounds in quick succession.
In contrast to a dominant win in Brazil last year, the World Champions faced difficulties since opening practice, and pre-race expectations were correspondingly limited. Despite a strong team effort, consistent driving and clean pit stops, both GR010 HYBRIDs finished out of the top 10 due to performance and speed deficits. Mike Conway, Kamui Kobayashi and…
KTM India has rolled out its new Service on Wheels (SOW) initiative in the Leh circuit, enhancing support for adventure riders tackling the iconic Manali–Keylong–Jispa–Sarchu route. This launch underscores KTM’s commitment to offering hassle-free travel and dependable service on India’s most challenging terrains. Covering key checkpoints like Mandi, Manali, Keylong, Sarchu, and Leh, the SOW…
Kia India has announced the appointment of Atul Sood as Senior Vice President – Sales & Marketing, effective July 11, 2025. Reporting to Chief Sales Officer Joonsu Cho, Sood will oversee Kia’s pan-India sales strategy and operations. Bringing nearly 30 years of automotive experience, Sood joins Kia from Toyota Mobility Solutions and Services India (TMSS),…
